In-Depth Interviews

In-Depth Interviews

In cases where the information is needed that cannot be obtained through questionnaires, we prefer qualitative approach and use in-depth interview method. We recommend in-depth interviews on more notional subjects. Depth interviews can bring more realistic dimensions to the perception of people. We can get the thoughts of the target audience in more detail with well questions prepared by an expert,

We conduct preliminary studies for the scope and the questions of the in-depth interview. We use open-ended and articulating questions. We provide detailed training about the purpose of the meeting and our expectations to staff who will make the depth interviews, and we request them to direct the meeting in this direction. we organize pilot studies and change the questionnaires prepared according to the results of pilot study.